Give the identity a clear starting point
We discuss what your business does, who you want to reach and what your current materials communicate. That gives the design a useful brief before logo concepts, colors or typefaces are selected.
Services / 03
A recognizable identity for your business, from your logo and color palette to typography and brand guidelines.

What is included
We discuss what your business does, who you want to reach and what your current materials communicate. That gives the design a useful brief before logo concepts, colors or typefaces are selected.
A website header, a social profile and a printed sign have different requirements. We plan the necessary logo versions and check legibility at relevant sizes. The proposal identifies the applications included in the project.
Your guidelines explain how to use the approved logo, colors and type. We confirm the final file formats, any source files and relevant asset licenses so your team knows what it has and how to use it.
Your questions
A project can include a logo, color palette, typography and usage guidelines. Additional materials, such as stationery or social templates, are included when they are listed in the agreed scope.
The proposal sets out the number of initial concepts and revision rounds. We agree those details before design begins and use your feedback to refine the chosen direction.
The proposal confirms the final and source files included in the handoff. Fonts, stock images and other third-party assets may have separate licenses. Ask about any format your website, printer or team needs before work starts.
Related services
Websites built around your business
Layouts for phones and desktops
Print and digital materials
Search, content and measurement
Updates and ongoing support
A brief for your message and design
Update the identity you already use
Practical reading
Explore the decisions behind this service before you start a project.
A logo identifies your business. Branding also covers your message, visual style and customer experience. Here is how the work fits together.
Compare a custom website with a template: page structure, design, editing, ownership and the work needed before you decide.
Have a project in mind?
Tell us what you need help with.
We’ll discuss the scope, timing, and next steps.