Review what you already have
Bring the logo, website and materials your team uses. We look at consistency, legibility and any practical problems, such as missing file formats or a logo that does not work at a small size.
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Business Identity Refresh
Update your logo, typography, and brand materials while keeping the elements your customers recognize.
What is included
What we’ll
work on.
- Review of existing materials
- Logo and type refinements
- Updated brand guidelines
- A planned rollout
Decide what to keep
A refresh does not need to replace the whole identity. We discuss which elements remain useful, which need refinement and whether the current message still describes the business accurately.
Plan the changeover
List the materials that need updating and decide the order. The work can include revised guidelines and agreed artwork for the website, print or social use. Confirm who will update each channel and whether third-party production costs apply.
Your questions
Good to know.
When should I refresh my brand?
Consider a review when your materials are inconsistent, difficult to use or no longer describe the business accurately. A focused update may be enough; a full rebrand is not always necessary.
Will I lose my brand recognition?
We consider which elements customers recognize before recommending changes. Retaining familiar features can help maintain continuity, but no redesign can guarantee how every customer will respond.
How long does a refresh take?
A focused identity refresh may take roughly two to four weeks, depending on the agreed work, content and feedback. The proposal confirms the schedule for your project.
Related services
Other ways we can help.
01020304050607
Custom Web Design
Websites built around your business
Responsive Development
Layouts for phones and desktops
Branding & Logo Design
Logos and a consistent visual identity
Graphic Design
Print and digital materials
Digital Marketing Strategy
Search, content and measurement
Website Maintenance
Updates and ongoing support
Creative Strategy
A brief for your message and design
Practical reading
Plan your
next step.
Explore the decisions behind this service before you start a project.
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Branding vs. Logo Design
A logo identifies your business. Branding also covers your message, visual style and customer experience. Here is how the work fits together.
Informational vs. Conversion Websites
A useful website explains your business and supports the next step. Compare content, features and measurement before choosing the scope.
Have a project in mind?
Let’s get
to work.
Tell us what you need help with.
We’ll discuss the scope, timing, and next steps.